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Case study · Financial services · Cloud migration

50Fin achieves 60% faster deployments by migrating to AWS.

50Fin · Loans against securities

A monolithic repo with no deployment automation, and SMS costs rising through international routing. We migrated the platform and built the pipeline.

  • 60%

    Faster CI/CD deployment

  • 30%

    Cost savings across infrastructure and messaging

  • 25%

    Faster white-label platform delivery

The opportunity

Infrastructure that cost more the more the platform was used.

50Fin lets Indian retail investors borrow against their securities, and its synchronisation application sat on cloud infrastructure that was becoming steadily more costly and less efficient-affecting both scalability and day-to-day operational performance.

Messaging compounded it: SMS routed internationally, so cost rose with volume. And with no deployment automation and a monolithic repository, the team could not customise or ship quickly. Security needed tighter network controls on top of all of it.

Costly, inefficient infrastructure

Scalability and operational performance both suffered as usage grew.

SMS routed internationally

Messaging cost rose with volume because of the routing path.

No deployment automation

A monolithic repository limited both customisation and delivery speed.

Network controls needed tightening

Security required stricter boundaries than the setup provided.

The impact

Deployment stopped being maintenance work.

  • 60% faster CI/CD

    A custom pipeline on Lambda and CodeBuild removed the per-pipeline maintenance time entirely.

  • SMS on local routing

    Amazon SNS with local routing plus TRAI registration for transactional SMS cut the messaging bill.

  • White-label delivery 25% faster

    Amplify hosts the front ends, so a new branded platform is a deployment rather than a project.

  • Private by default

    Private subnet deployment with VPN access restricted to client offices closed the network gap.

We couldn't be happier with the help we got from Shellkode during our cloud migration. They made sure everything went smoothly and were super supportive the whole way through.

DTDarpan TannaCEO, 50Fin

The stack

What it runs on.

Migration
AWS Application Migration Service, DMS, DataSync, DNS
Delivery pipeline
AWS Lambda, CodeBuild, Amazon ECR, App Runner, GitHub webhooks
Hosting and messaging
AWS Amplify white-label front ends, Amazon SNS local routing
Network and observability
Private subnets, office-restricted VPN, Amazon CloudWatch

The road ahead

The platform is on AWS. Next is what ships on it.

With migration, delivery automation and network controls in place, new white-label platforms and product changes go out through a pipeline that already exists rather than one assembled per release.

  1. 01

    More white-label platforms

  2. 02

    Progressive delivery on higher-risk changes

  3. 03

    Continuous cost measurement

Talk to us

Bring one process. Leave with an outcome architecture.

30 minutes on one function, mapped to the architecture behind it. No slides.